Supercharge Your Youtube Growth

    My Youtube Philosophy

    The blueprint guide to success.

    Upon starting a business, owners are faced with one question.

    Are we optimising for cashflow or growth?

    It’s one or the other.

    One is steady, less exciting.

    The other is exciting, less steady.

    We don’t have that problem anymore.

    Thanks, YouTube.

    You may think YouTube is a video platform.

    It’s not.

    YouTube is a marketplace.

    It’s commodity…. attention.

    Capturing attention is the new gold rush.

    We do not go viral for the sake of it, we do it to build audiences.

     

    Whether we are starting a side hustle, or a business, we are seeking one thing; leverage.

    I think of leverage as ‘input vs output’.

    If my input is high and my output is low. I have little leverage.

    If my input is low and my output is high. I have a lot of leverage.

    There are 4 types of leverage.

    1. Labour – Get people working for you
    2. Capital – Get money working for you
    3. Code – Get code working for you
    4. Content – Get content working for you

    The difference between them? Limits.

    Labour and Capital have limits.

    Code and Content have no limits.

    This is due to the low cost of replication.

    Let’s go deeper…

    You build a product with Code. It costs time and money.

    You market the product. It costs money (and you still don’t know if it will work).

    You create Content. It costs time and money, but you simultaneously earn.

    You decide to create a product for your audience.

    You market the product. It costs nothing. You already have attention (and it’s likely to work).

    This is a highly simplistic model, but it’s why I prefer Content to Code. You build leverage, whilst generating cash flow.

    Audience building > Adsense revenue.

    YouTube is the ultimate form of distribution.

    This form of distribution cannot be bought, only earned.

    The next generation of entrepreneurs will build their businesses via this vehicle.

    Grow

    One off Consultation
    (open)

    Investment: €250
    Duration: 60 minutes
    Who this is for: Anyone.
    What you get: We jump on a call to talk about whatever you wish. Sometimes you are just one piece of advice away from changing the trajectory of your channel.
    Bonus: My YouTube Notion Template (worth $45)

    Ongoing Consultancy (limited)

                                   Investment: €950 per month
    Duration: Continuous
    Who this is for: Those who are serious about building an online presence on YouTube. It could be generating leads for your business, replacing your job, among other things.
    What you get: We work on your market fit, economic strategy and ideas that will make you stand out. I act as your channel partner, working independently to help your channel grow.
    Bonus: Access to all my processes, templates, documentation and freelancer network.
    NB: To ensure I give appropriate attention to each partner, this service has limited spaces and capacity will fill quickly.

    FAQs

    I am from Cork, Ireland.

    Up until I was the age of 17 I thought I was going to be a professional soccer player. Alas, that didn’t work out.

    I studied Electrical and Electronic engineering and graduated in 2017.

    After an invitation to attend an Entrepreneurship bootcamp in Strasburg, I fell in love with the idea of starting a business.

    Since then, I’ve started and successfully exited two businesses in the Online Education space (crashed some more in between).

    In 2021, after my acquisition earn out, I was looking for my next venture.

    I liked creating videos so I launched a YouTube channel for the fun of it.

    A mistake.

    I quickly became obsessed.

    Having entered this space with my business background, I was baffled at the enormity of the opportunity of building audiences.

    That’s what I’ve been doing since, building my own channel alongside some faceless ones.

    And I don’t see myself stopping.

    I’ve spent +$10,000 on YouTube courses.

    Many of which were complete BS. The highest ROI I’ve received was a discord group of experts I subscribe to (and still use today) and one-to-one consultancy.

    There is nowhere to hide with consultancy. That’s why many of the ‘gurus’ you see out there don’t offer it.

    • Successfully exited two EdTech businesses.
    • Monetized 4 YouTube channels (2 of them in under 20 days)
    • Latest Faceless channel received 1.5m views and 10k subscribers from its first two videos.
    • Spent +$10,000 on YouTube courses and resources.
    • With a background of scaling online businesses to 6-figures in revenue and building audiences through YouTube, I can help you do the same.

    Naval once said:

    “Do what feels like play to you and looks like work to others.”

    Well… that’s what this feels like to me.

    I consult because I love YouTube and I can help others do the same.

    Look.. I can’t guarantee results. If someone you know does, I would enter that relationship with a degree of scepticism. What I can guarantee, is that I will use all my industry-specific knowledge and experience to position you and your channel for long-term success. It has worked for me and my clients in the past, it can work for you too.

    You can contact me on the form below and you will also find me on the social platforms linked below. 

    Contact me